is a spray to treat athletes foot. what a delightful product to work with.
its our dream to think about rotting skin all day.
OK.
look at the hard written research.
well, athletes foot is caused by excessive sweating of ones foot, not changing your socks often enough, or using cotton ones, or not changing your shoes or wearing airy ones, or not drying between ones toes, orrrrrr you can catch it off other people- from bedsheets, showers etc.
basically EXACTLY WHAT STUDENTS DO.
of course your gonna get to uni away fromyour mums glare and power and rebel by not chaging your socks.
yyour gonna wear stupid non airy shoes as you will get twatted for wearing crocs. no one i know drys between their toes. boys feet sweat. lot. or they are more than likely wet from BOOZE.
also you will(if your luck) be sharing bedshe§ets with another being at some point in your 3 years of freedom and shots, and if you go to shit halls have to share a shower.
PERFECT BREEDING GROUND FOR FUNGHI OF THE FOOT.
so we looked at how to treat athletes foot(see below) its a load of stupid home remedies sucha s vinegar and laborious soakings in pisss.
all are weird, a lot of effort and time and gross.
basically they are LONG.
and MYCOTA is QUICK AND EASY
its kinda like why wouldnt you use it ? everything else is fuckin long man
so
TA - students
insight - students are fucking lazy. they want the easiest and quickest thing pos or they int gonna do it.
strategy
EVERYTHING ELSE IS LONG
long is a colloquial term used by youth to describe something that is a lot of effort or takes a long time.
we made the line
because everything else is LOOOOOONNGGGG
- because it is
-looooonnnnng - thats how youuth say it when its lots of effort. it emphasises it.
its all meant to be RIDICULOUS and extravagant and OTT and weird - because all the other ways to treat it are.
so thats our excuse for weird graphics.
we made a video to go on the facebook page of the halls you join - you always join them so you have an excuse to make friends - yea i think im your friend on facebook
it was meant to be like an old educational video.
(educating you how to treat athetes foot)
it was meant to look a bit older than it does.
like look around you
hence the posh voice
its based aound the fact your meant to dry betweenyour toes after you've showeed to prevent it - WHO does that. its ridiculous. so we tried to make the process even longer and more ridiculous. for jokes and again to emphasise how eay mycota is compared to the other alternatives to rid the rot.
it could go on tv - near embarassing bodies - might be a bit LONG ha - but that IS the point. that its LONG in time and LONG effort.
we made a welcome pack to go in students rooms in halls - also you get and think its major
with 3 posters and a spoof welcome letter
2 posters explaining other ways to treat athletes foot.
they are instructional like the video
both are meant to look old - because they are weird old wives tales and weird old treatments before mycota
recipe - a lot of the treatments were to do with weird concoctions of food and waiting around with your feet in food, so it made sense to make it into a recipe.
shoe accupuncture - just a more ridiculous way to say 'wear airy shoes'
we also made a pattern cutter-esque poster (printed on tracing paper) so you can make your own mini towels like in the video. - makes it seem EVEN LONGER and more insane you have to have a specific pattern for them.
these posters are meant to go in the student union, in uni, in pubs, halls, learning zones or what have you.
student places
they can also be put at bus stops as were too poor for taxis and horse drawn carriages...for now. ha
or print - nme, dazed, id, etc
we also made idents - made to follow n from the advert.
we spread out the process of drying between your toes EVEN longer still
we also made a banner to go on embarassing bodies website, facebook, and those websites that come up when you type in 'my am hhurts'
Its based around the fact your meant to scrub the shower before and after every use to avoid athletes foot.
so we made it more ridiculous of course, again showing mycota is def the easy option and everything else is long.
