channel 5 are deciding to re-brand...again.
A few companies are going for it, so we thought we would have a go too.
Channel 5 launched in 1997 with the IT girls of the time the SPICE GIRLS on their side.
The world was their oyster. They could have had it all.
HEYYYYYYYYYY
fucking RAW.
We think they should just re-create this. It'd be pure.
They did get Emma Bunton back on board...ahem.
We also like this cheeky thing...
what the fuck are you talking about man>?????
Channel 5 has had some pretty weird 'looks' in their time, but none have ever really stuck.
This is pretty cute PURE 90s.
This kind of looks like a channel 4, lame.
This is what it looks like after it's latest re-brand. They decided to add 'CHANNEL' for the first time ever. WOW.
kinda lame if you ask us.
See channel 5 is ALWAYS the last choice.
You only go on it to check just incase there's something good on, or there is literally NOTHING else better on, so you have to resort to watching an episode of CSI with horatio making lame remarks like"looks like we've got a murder on our hands" (well obviously dick head).
All you think of when you say channel 5 is LAME. Lame shows no-one wants to watch, neighbours, grandmas, dated, tacky, trashy programmes, a load of shit, a load of TRIPE as my grandpa would say, lame lame lame.
It's the underdog. people generally love an underdog, but in this case no-one seems to.
But WAIT A MINUTE.
We had been working on Channel 5 for a while. Then realised something even more interesting. Channel 5 is so badass it's actually bought back Big Brother.
Personally, I think Big Brother died with Mikey the blind guy. The clip when he ate the worlds hottest chili pepper had me in stitches the other day.
So why would they buy it?
It's because they KNOW everybody loves it. Channel 4 kicked it out after everybody stopped believing that it was a 'psychological experiment'. But Channel 4 are pure ponces.
Channel 5 aren't. They're honest.
So we took this upon ourselves as a brand new challenge. ADVERTISE BIG BROTHER ON CHANNEL 5.
Now, Channel 5 is an honest channel. They screen the shit that ITV won't touch because they KNOW that however bad everybody says a certain program is people are still going to watch it. Hence the purchase of BB.
So for years Channel 4 has been hawking it alongside some old woman talking about sleeping patterns like we give a shit. when all we want to see is SNOGGIN'.
Wait a minute...all we want to see.
...channel 5 is honest...
CHANNEL 5 SHOWS YOU WHAT YOU REALLY WANT TO SEE.
Instead of hiding behind a psychological charade we want to BRAZENLY admit that Big Brother is a freak show. We think people should be unashamed of their big brother love so we're just going to let it all out.
We know everyone watches big brother not for the psychological side - the discussion of body language between creep 1 and 2, or the analysis of the house dynamic... (who the hell CARES..you don;t even know them)...you watch it for
the DRAMA the SNOGGING the SHAGGIN the ARGUING.
thats WHY YOU REALLY WATCH IT.
which lead us to our strategy
WHY ELSE WOULD YOU WATCH IT
we want to let the viewers know channel 5 air it so they can see that too.
We're both on a level, not channel 5 is pretending its something other than a freak show.
They understand thats why people really watch it, and are not ashamed to admit or try and cover it up with psychological explanations and loudmouth presenters.
So how do we let people know that we're gonna give them what they want?
It's a re-launch of a MASSIVE program so it has to be BIG.
BOLD. BRASH. DIFFERENT.
but HONEST. no bullshit.
WELL we made a film
singing all the reasons why you watch big brother -
all the different creepy stereotype characters you watch it for - tough guys crying, angry she males
and all the tasks - lezzas eating custard out a trof
and general watching people go about their everyday life which make you feel a whole lot better about yourself - faso squeezing into hotpants.
we had a load more but this was the cream.
All the reasons you really watch it for.
we decided to set it to opera music to make it EPIC and mock how serious channel 4 took it.
and really make it bold and exaggerate and be BRAZEN about the reasons you by literally singing them.
We used youtube clips as well, how he hell could we film al those in real life. and it looks better.
more random - like the people in the house.
we put words on so you can sing along.
We made it into print & to go into the tv guide so you can sing along
POSTERS
of stereotypes in the house, or stereotypes of what they will become but highlighting the words that say the bits you REALLY want to see or are watching it for.
we did them in colours to match what they were saying
this is bright pink like babygurls wear, orange for their skin and yellow for their ruff hair.
this is white, for milk. and at angles, for the angles. DUH.
this is meant to be fish colours, and fish blood.
you watch it to see if its worth watching the rest of the series.
so we wanted people to interact with the program more to draw them in. especially on opening night.
so we made cliche bingo.
your all looking for them so why not just say it and you can interact
also we mde it like roll up roll up so its more like a creep show
we also thought you could have this drinking game a little further along the line.
theres always sayings and cliches that come about when watching reality tv
like the only way is essex's 'SHAT UP'
so we thought you could have a drinking game where everytime a line/cliche happened you drink.
like the roxanne game.
we used our friend frans typeface she made for us
COOL RIGHT
we wanted a BIG BOLG LOOK AT MMe font. and she gave us this... cute
