They said they are going to make clucker COooOOooL
THIS BLOG DOESNT MAKE SENSE... IT READS LIKE CHICKEN SPEAK
GG is the new 'cool' 02 and is 'the mobile network run by you'
problem:
people order a GG sim but never unlock thir phone to activate it
solution: when you unlock your phone GG will unlock a chicken.
they are ACTUALLY GOING TO DO IT
BRIEF:
make 'unlock a phone unlock a chicken' VIRAL DIGITALLY
so.
we thought for this to happen
you had to know it was real
you had to be able to somehow track or personalise your chicken.
We also thought as it's the network run by you, you should be able to control them or their habitat in some way.
we want you to communicate with your chicken.
we had loads of ideas about choosing your chicken ... via face recognition, or a personality test (as we found there are 4 types of chicken peronality)and translating chicken into speech and vice versa,
PLEASE see hand written research - there was no point in writing it all out again.
we want the chicken to pay you back for setting them free.
GG main tmarget is 18-24 year olds...where are they... on
FACEBOOK, TWITTER, SPOTIFY
in the end we decided to make a chicken version of twitter... CLUCKER
so you can communicate with them.
so they can THANK YOU
but it had to be real for you to be interested.
so we thought everytime they peck their food it could type something, so we said they could put ipads or phones int he feed.
and everytime you tweet them it activates the ipads and they tweet, or should i say cluck you back.
we thought we could prove its real by live streaming it fro the farm.
- so you can see your tweet being shown to them
and then they reply - see it on twitter
we were really keeen for it to be real and it LOOK real for it to be viral.
because if we thought it wasn't real we woudnt pass it on, but if it was we DEF would.
this is me trying to explain how it works. your best just lookin at the portfolio to understand it.
we were going to make them cluck at rival phone companies but it aded another layer of complication, and its lame. who could ever be arsed tweeting someone to tweet at a company for you.
we put like 3 LED screens in with them and it was like what the fuck are we doing man.
we thought we could film it from 3 different angles and yoou could choos which one you view fro but its too complicated / too expensive for giffgaff apparently.
This is a scamp
it has to be FREEDOM of choice for the chickens to participate, so the live stream will prove it by showing the open habitat
we also wanted to involve SPOTIFY
we came up with the idea of CLUCKIFY
where you can interact with the chickens personally and kind of rear them from afar. in this case you can influence their taste in music.
also because its pure to watch chickens dance,
we thought this could be a christmas special.
they could even replace the chickens with turkeys in christmas jumpers(battery chickens sometimes have to wear them when they get out because all their feathers fall out :( ...)
We also made banners to go on facebook and 40d etc (PLACES WHERE THEY ARE)
to drive you to it
We wanted it to look like or even use pre-recorded live footage to match the 'realness' of the live stream and clucking back.
also it would DEF make me click it if it looked real.
we wanted you to be able to interact with the chickens, you do something and it affects them/they react
(like the unlocking and the communicating with them)
they peck is like when them peck to talk to you
This would be on spotify
you can make them DANCE (like cluckify)
we used 'club lights' as its for a chickens club. duh.
